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We consider that the privacy policy is the most important thing of any e-commerce web portal. We keep it on top of the priority list. When you browse our site you share your personal data with us keeping faith on our data privacy policies and we do take that in a serious manner. We believe that protecting your data in every means is our responsibility and we must follow all due diligence to be worthy enough to that trust. We would be liable if any misuse of the data you provide ever takes place and we have taken every possible measures to protect your data. Some of the measures taken by Pure cotton fashion are as follows;

Collection of data

We do collect your personal data like name, address, contact number and even pan card number or GST number to determine your identity. This data is needed when you are creating or logging in to our web store. This data is stored in our server with highest level of security protocols being implemented. Sometimes we also ask for your bank account details for return and refund purpose in case of any return been made by you and you ask for complete refund.
We also keep data about your buying behaviour pattern and geo location also just for research purpose. These data is required to feed in to our algorithms for clustering of user details and recognising customer segmentation. Along with these we may also require to keep the IP addresses of your devices from where you logged in to our portal.

Usage of data

We collect and process personal information provided by you to fulfil all the requests made by you. It can be used for process your orders and even returns and refunds. We also collect certain data to improve customer experiences and deal with disputed orders. We also use the data collected by our bots like your buying behaviours and patterns just to offer best possible suggestions when new products appears in our inventory.

Legal issues

If there is any situation like legal dispute against any transaction then you might be requested for sharing relevant data with us. This request will be made in the form of sub-poena. This kind of unexpected circumstances if occur we will first contact the customer to let them know about our legal obligations.
These types of issues seldom occur and mostly occurred in credit card frauds. So sharing relevant details may help us protect you from such fraudulent activities. We may share your personal details like address and phone number to Government agencies if required.
Anything that might not included in this Policy or elsewhere, pure cotton fashion will not take any responsibility for any kind of loss, damage or misuse of the information provided by the user.
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